January 8, 2010

"What's New" Product Video - from Tennis Warehouse - Wilson Six-ONE Tour BLX Racquet (new version of Federer's racquet)

Better – $100 Free Tool

Kim Shanley, Publisher, TennisOne

It's a new year and a new decade. I don't care about your resolutions to lose weight or read more books. I only want a single word of tennis resolution from you. A resolution that you'll take with one hand over your heart and the other on a stack of all the Wilson, Prince, Babolat, Yonex, Dunlop and Head racquets you've ever used–better.

Introducing SportsCADVideo Analysis

Today, we're introducing a great new free tool that will help you make this resolution a reality. It's a sophisticated video analysis software package called SportsCAD.

Having just signed a partnership deal with SportsCAD, we were scratching our heads how we could introduce this great SportsCAD video analysis tool to TennisOne members....reduced price?...trial? We decided the craziest way was the best way–make it free to all TennisOne members. And that's exactly what we've done. Download and use the $99 SportsCAD Home product at no charge as long as you are a TennisOne member. So is this crazy, since this $99 product is more than the cost of a TennisOne membership? We don't think so...we think you'll love it and spread the word. That's reason enough. The details for downloading SportsCAD Home are at the bottom of this article.

SportsCAD features a split-screen analysis mode. You can synch the videos and use the drawing tools to highlight different points of analysis.

Good News on Getting Better

The good news about getting better from the experts is that anyone, of any age – who has average intelligence and coordination – can get better, much better. I will be writing about this in the future, but for those interested in the research can look into the landmark works of Professor Anders Ericsson in Cambridge Handbook of Expertise and Expert Performance. You can also do a web search for his classic article titled, "The Role of Deliberate Practice in the Acquisition of Expert Performance."

According to Ericsson and a whole host of other performance experts, the good news is really truly remarkable: anyone of average ability can achieve worldclass skill levels (not best in the world, but worldclass). Yes, young people learn more quickly and have a better chance of getting much better at chess, piano playing, tennis (whatever) than older people. But even older people can reach remarkable levels of skill.

The Bad News on Getting Better

You knew it was coming, didn't you? (Yes, my Eastern friends would say that we Westerners live in a dualistic universe, where if there is a good, there must be a bad. Okay, point noted. But I'm still overcoming my Irish universe where there was only bad news and worse news.)

The first bit of bad news is that getting much better takes practice. And not just any type of practice. It must be deliberative practice, deep practice. Deliberative or deep practice means having your skill continuously evaluated by a master teacher or coach, and working relentlessly to fix any fault or weakness. So this type of practice is much different than the golfer casually hitting a bucket of balls or a tennis player mindlessly rallying with a friend. In short, deliberate practice is not "play" and is not necessarily "fun" in the superficial sense.

Teaching pros and parents can film juniors and compare them to college or professional models.

The second bit of bad news is that getting much better takes a long time–and to get great, takes a long, long time. To achieve worldclass performance levels of any skill requires 10,000 hours of deliberative practice. How much is that? Well, that's 4 hours per day, 5 days a week for 10 years. Given the need to recover from intensive deliberative practice, it's very difficult to achieve worldclass performance in less than 10 years. Performance experts have studied the lives of all the greats, and they've found that even so-called child prodigies (Mozart, Tiger Woods, Andre Agassi), took a decade to achieve worldclass levels of skill. It's just the case that Mozart, Woods, and Agassi started their deliberative practice at one to two years of age.

What Is To Be Done?

TennisOne is providing 120 stroke models of its staff and college players as a "quick-start" to using SportsCAD video analysis.

Okay, no more bad news. Back to the good news, the very good news! Here at TennisOne we've always been about helping you get better. That means breaking down the elements of tennis into what the performance experts call "chunks." Chunks are how our brains see and organize the world. When you are reading this sentence (yes, right now), you're not focused on the individual characters. You're been trained to, well, read, to organize letters into bigger chunks (words) and then into even larger chunks (phrases and ideas). Learning any skill is about starting with small chunks and slowly assembling them into larger chunks.So almost every tennis article we publish does something similar. We break down a forehand, for example, into its various elements or chunks. First, there is a series of coordinated efforts around the "unit-turn," then the "racquet take-back," and so on.

SportsCAD Video Analysis

The great news is that TennisOne is giving each TennisOne member free access to a wonderful learning or teaching tool to master all the chunks of your tennis game. You can download and use the SportsCAD Home video analysis program (retails at $99) at no charge as long as you are a TennisOne member.

SportsCAD allows you to capture any image of your analysis and using "multipic" view, capture action images at key points in a sequence.

Roddick vs Federer Serve – SportsCAD Analysis

TennisOne will be also using SportsCAD technology in our publishing. Here are a few videos to review:

 

1. Demo of SportsCAD Tools

2. Video analysis using SportsCAD tools: "Roddick-Federer Serve Comparison: Why Roddick's is More Powerful"

Your New Mantra

Okay, let's start the new year by ditching the excuses and whining. I hope I've convinced you that some of us (no doubt a few of your sons or daughters) can become worldclass tennis players. And that all of us–with a little or a lot of deliberative practice–can get better. The SportsCAD video analysis package is a great new tool to put into "practice" your new mantra–better.

Implementation Details

All the details of your new SportsCAD Home bonus as a TennisOne member can be found by the following method:

 

1. Login to www.tennisone.com
2. Click on green "My TennisOne" tab beneath login area.
3. Click on "Bonuses/Referrals" tab.
4. Follow the instructions for downloading and installing.

TennisOne Stroke Models

Filming, capturing and analyzing video takes time and patience. Sorry, there's that darn deliberative practice coming into things again. We can't eliminate that, but we've provided a shortcut. We've filmed over 120 strokes of our TennisOne staff, as well as some college players. All these strokes you can use as models in SportsCAD to do analysis or make comparisons.

Click here to see the first batch of TennisOne Stroke Models.

$100 Discount on More Advanced SportsCAD Packages

SportsCAD Home offers some amazing capabilities, but if you think you want additional functionality, you may want to purchase the more advanced SportsCAD packages. As a TennisOne member, you will receive $100 off a purchase of these more sophisticated packages. See the "Bonus/Referral" tab under My TennisOne for more details.

Join TennisOne

If you're not a TennisOne member but have considered joining in the past….well, right now would be the time to change your tennis future. Join us. Get better.

Benefits of TennisOne Membership

As always, we would love to hear from you! Questions, comments, personal experiences all create helpful dialogue for everyone! Please click here to send us your email.

Current Features

Great Lessons from the Past

It’s not often that one gets the opportunity to be on the court with a world class tennis player. Greg Moran had such an opportunity many years ago when he was invited to practice with the great Polish pro, Wjotek Fibak. Forty-five minutes later they walked off the court, having played two sets. Or was it three? Anyway, the fact that greg got destroyed wasn’t surprising. It was the way Fibak did it that opened his eyes and taught him several lessons that today, over thirty years later, are helping his students win matches.

Roddick-Federer Serve Comparison

Using the SportsCAD video analysis tools, now available to all TennisOne members, Publisher Kim Shanley examines why Andy Roddick regularly serves in the 140 mph range and Roger Federer only in the 120s. You may never serve a ball at 155 mph as Andy Roddick has, but you can begin to adopt some of Roddick's key serving elements into a more powerful serve.

The Aussie Doubles Approach

For the last 15 years Joel Drucker has attended the fantasy camp, “Tennis Fantasies with John Newcombe and the Legends,” held at Newcombe’s ranch.  With Aussies such as Newcombe, Emerson, Stolle, Roche, Owen Davidson, Ross Case and Mark Woodforde, as well as Americans Charlie Pasarell, Dick Stockton, Marty Riessen and Rick Leach watching the campers play matches against one another every day, it’s been a first-hand immersion in a world-class approach to team play and a lot of lessons learned. 

ProStrokes 2.0 – Nikolay Davydenko's Backhand

This 28 year old journeyman finished 2009 on a high, capturing the season ending Masters tournament, and recording wins along the way over Federer, Nadal, and Del Potro. Currently ranked 6th, Nikolay plays solid, no nonsense tennis. Nothing overly big, but equally, nothing glaringly weak. Speed and consistency are major assets. With his strong showing at the Masters – look for him to keep this momentum and, perhaps vault to his first Grand Slam title in Melbourne early this year (hey, stranger things have happened). New this issue, Davydenko's Backhand.

The Etcheberry Experience DVD

For more than twenty years Pat Etcheberry has been providing athletes from around the world with the winning edge. We call this the Etcheberry Experience, and players with an Etcheberry experience have hoisted Championship Trophies at over one hundred major championships, including 28 Australian Opens, 18 Wimbledons, 22 UP Opens, 22 French Opens and 15 Olympic medals.

And now it's your turn! This is your chance to experience the same drills, exercises and words of tennis wisdom that Pat gave to Pete Sampras, Andre Agassi, Jennifer Capriati, Martina Hingis, Jim Courier, Justine Henin-Hardenne, and others, that helped launch them on their incredible careers. For the first time, Pat Etcheberry shares his training secrets in a series of DVDs for players of all ages, their coaches, and trainers.

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