TennisOne 2.0 – A New World of Tennis Instruction
"The real act of discovery is not in finding new lands but seeing with new eyes."
Kim Shanley, Publisher
Moving to a Next-Generation Publishing Platform
Today, with pride and pleasure, we introduce TennisOne 2.0, the largest and most far-reaching expansion of our site since our initial launch in 1996. TennisOne (1.0 if you like) has been a great first-generation website and service—delivering professional tennis instruction to a large community of avid tennis players and teaching professionals. We’ve led the way in delivering multi-media tennis instruction for 12 years. But TennisOne 1.0, like all first generation sites, has been a one-way publishing system, our writers publishing weekly articles to you.
Now it’s TennisOne 2.0, incorporating Web 2.0 functionality—interactive, self-publishing, and social networking. With the new wing of our site, TennisOne Video Network, we’re introducing the world’s first tennis video sharing site. For the first time, users can upload videos of their strokes and tennis life, and share those videos with friends, coaches, and teaching pros. At the same time, we’ve expanded the best of TennisOne. We’ve invented new ways to deliver content to you, and new ways for you to interact with that content.
TennisOne Video Network – A Breakthrough in the Sporting World
The new wing of our site, the TennisOne Video Network or TVN, has all the major video-sharing features of a YouTube-like site. In other words, you can upload your videos and share them with the public or with friends, and the video content is divided into “channels.” However, while today’s popular video sharing sites collect content on every conceivable topic (all hail the cat playing the piano), TVN focuses on tennis and tennis instruction.
Click photo to see Federer in new HD Channel
More importantly, TennisOne 2.0 and TVN truly represent a break-through in the industry and the sporting world. We’re just in phase one of building what we believe will be a new way of seeing and enjoying tennis, but we launch with these “world firsts”:
- First site that allows you to upload high-quality videos of your strokes and tennis life.
- First site that allows you to compare your strokes to the pros in a direct, side-by-side fashion.
- First site that allows you to take an online lesson from any pro in the world.
- First site to publish high-definition videos of tennis pros.
The Thrill of Victory, Agony of Defeat — And More
We launch our new video wing with 14 tennis video channels, 6 in our “Public Channels” area (you don’t have to be a TennisOne member) and 8 in our “TennisOne Members Channels” area.
Share the inspiration, passion, and humor in your tennis life (“Inspirational,” “Funniest,” “Tennis Celebrations” channels).
A quick lesson that you can take to the courts today (“Quicktips” channel)
A “Strokes” channel where anyone can upload their strokes and share with friends, team-mates or pros.
A “Take Online Lessons” channel that allows you to take a lesson from pros around the world, including our own outstanding group of TennisOne staff and contributing writer pros.
Click photo to see amazing Stroke Comparison Channel
TennisOne Member Channels
Stroke Comparison Channel. Compare your stroke to those of your favorite player, including Agassi, Djokovic, Federer, Henin, Nadal, Roddick, etc. (hundreds of strokes each from all angles).
High Definition Video Channel. We begin with HD clips of Blake, Davydenko, Federer, Ferrero, Gonzales, Haas, Hewitt, Moya, Nadal, Roddick and Sampras.
Drills, Interviews, and Slow-Motion Channels.
- TennisOne Instructional Videos Channel. This is another break-through innovation of our new tennis instruction site—and I’ll take a longer moment to explain. Here we have separated out all the video content we’ve delivered in our newsletters and articles over the past four years and organized them into a separate video channel. With over 450 instructional videos already in this channel, this represents the equivalent of 30-40 tennis DVDs—a stunning value for TennisOne members.
Best of both worlds. Now you can watch (and share) the instructional videos and get the essence of the lesson or article. At the same time, we provide a link to the full newsletter or article, so if you are interested in greater depth and analysis, you can read that as well (like the difference between watching my two minute video tour and reading this lengthy newsletter!). With this new Instructional Video channel, then, you get the best of our old and new sites. You get the show-and-tell dimension of video, and you also get the discursive, analytical, and historical dimensions best provided by reading the full text of a newsletter or article.
- Provide Online Lessons. Yet another major innovation we introduce with our new site. For the first time, any certified teaching tennis pro can sign-up to provide online lessons (using our new video sharing architecture and tools) with any student or client in the world.
TennisOne 2.0—It’s (Also) About You Now
Over the years we’ve received thousands of letters from the TennisOne community generously expressing your appreciation for our efforts. Truly, I can’t thank you all enough for those. At the same time, even our most ardent fans sometimes ask (after viewing a gorgeous video of a Federer forehand in one of our articles), “How does this help me….I don’t hit my forehand like Federer?”
It’s a fair question—and not easily answered. Watching videos of the pros and reading about their games does provide, we believe, an invaluable means to improve your own game. Hence TennisOne 1.0. But to fully address this issue (among others) we had to invent TennisOne 2.0. Here, your game and the pro’s game come together for the first time. Here, your tennis life—and sharing your tennis life—arrive on center stage. Okay, sometimes our tennis game is a two-set comedy, and occasionally we believe we’re enduring one of life’s greatest tragedies.
Well, TennisOne 2.0 is a brave, new world. Become a TennisOne member—and make it what you will.
Don’t worry, what you love about TennisOne’s articles and newsletters, doesn’t go away. TennisOne will continue to expand its mission in publishing tennis and tennis instruction from the top minds in the game. Secondly, I encourage you to explore and experiment in our new video wing. We’re calling TVN a “beta” as the site has so many new galleries and rooms, so to speak, that not nook and cranny has been fully explored. Having said that, TVN is ready to go. Remember, this is an interactive, self-publishing platform now. So by all means, upload a video of your own and share it with your friends. Here are some key links to quickly navigate around:
As always, we would love to hear from you! Questions, comments, personal experiences all create helpful dialogue for everyone! Please click here to send us your email.
French Open Preview
Joel Drucker previews this years second and most gruelling slam at Roland Garros. It's hard to believe, but outside of Andre Agassi’s run to the title in 1999, the last American man to reach the semis was Pete Sampras in 1996 and the future doesn't look any brighter with Roger Federer, Rafael Nadal, and Novak Djokovic dominating the men's side. On the women's side, with the sudden retirement of Justine Henin, the top women are Serena Williams and Maria Sharapova.
The Etcheberry Experience DVD
For more than twenty years Pat Etcheberry has been providing athletes from around the world with the winning edge. We call this the Etcheberry Experience, and players with an Etcheberry experience have hoisted Championship Trophies at over one hundred major championships, including 28 Australian Opens, 18 Wimbledons, 22 UP Opens, 22 French Opens and 15 Olympic medals.
And now it's your turn! This is your chance to experience the same drills, exercises and words of tennis wisdom that Pat gave to Pete Sampras, Andre Agassi, Jennifer Capriati, Martina Hingis, Jim Courier, Justine Henin-Hardenne, and others, that helped launch them on their incredible careers. For the first time, Pat Etcheberry shares his training secrets in a series of DVDs for players of all ages, their coaches, and trainers.
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